What is digital signage* ?
Dynamic or digital signage is the name given to a communication and marketing tool that distributes information in the form of multimedia content on screens, screen walls or video projections in public places.
Technical means :
Usually, a professional display solution combines: an external multimedia player or one inserted in the screen, a professional high-brightness screen with integrated ventilation allowing intensive use (7/7, 24/24 operation). And finally it is necessary to use a professional display software in order to manage the publication of the media on the screen. This software allows you to create and schedule lists of multimedia content over time.
Contexts of use:
This type of computerized multimedia poster can be used in bakeries, cafes, bars and restaurants, as well as hotels, receptions, stores, malls, cinemas and gas stations. Digital signage can also be used for internal corporate communication, managed by a company's communication teams.
The software is at the heart of the system:
Nowadays, the display of multimedia content on screen has become widespread. There is a large number of content management and programming software. These software are increasingly used in the cloud, which allows brands to manage fleets (or parks) of increasingly large digital screens nationally or internationally.
Evolution of the profession:
In certain contexts, dynamic display can be replaced by interactive touch or contactless display. These types of screens have the advantages of going even further in the customer experience by favoring direct interaction. The global COVID -19 crisis in 2020 must also appear a new standard, the Phygital Signage which is the perfect compromise between interactivity and health risk.
*Digital signage, digital media, public display or outdoor digital television.
Discover our best practices in terms of digital signage
When designing content for your business or organization, it is important to ensure that your signage is accessible and appealing. By using the following best practices when developing and designing your signage project, you will ensure that you engage your audience in the best possible way.
Make signage legible
A readable copy allows your viewers to see and understand your message at a glance and from a distance. It is important to keep in mind that your viewers will most of the time perceive your signage from a distance of at least 1.5 to 2 metres. That's why designing from this perspective will be a valuable asset to the overall success of your message. Here are a few basic rules for the style of text on your digital signage.
Large font sizes are preferable - Make sure your text is readable from a distance. This will help people understand your message at a glance. The ideal font size will vary depending on the distance between the viewer and the screen. In lobbies and offices, the viewer is usually placed within 1.5 to 2 metres of your sign. In restaurants and data centers, the viewer can be up to 10 meters away.
Use the following information to choose the ideal font type for your relationship with the viewer:
Technology : General information
Digital signage systems can send information in the form of video, audio, image or document files from a computer to a server for transmission. These servers will process the information and configure it correctly so that the display works as intended.
Use the Internet to connect dynamic displays. On the one hand, it can connect data streams that provide useful information, news, and more. It can also deliver content directly from social media. Finally, digital signage connects to applications (web applications or commercial programs) to retrieve, process and distribute data.
The information disseminated can take the form of various media, such as films, photographic presentations, videos, etc.